The Growth Knowledge Hub
Insights, research, and practical guidance on digital strategy, promotion, and performance.
Article Categories
B2B Transformation: Boosting ROI 16x with Interactive Catalogs
An industrial B2B manufacturer moved from a thousand-page print legacy to a shoppable digital catalog. By eliminating the friction of static PDFs, they achieved a 16x increase in ROI, a 61% lift in page views per session, and significantly deeper shopper insights.
Grocery Retail Case Study: Driving 1.2M Product Clicks via Digital Circulars
When print distribution halted during the pandemic, a leading Australian grocer turned to Red Pepper Digital. By implementing interactive circulars with mobile shopping lists and real-time social amplification, they achieved over 1.2M product clicks and 33,000+ store location searches.
3 Consumer Spending Trends that Every Retailer Needs to Know
Consumer confidence is steady, but basket sizes are shifting. Learn how to adapt your retail strategy by targeting Gen Z through social commerce, creating inspirational digital content, and leveraging shopper data for hyper-personalization.
Red Pepper Joins ECRS’ Growing Third Party API Ecosystem: Enhancing Shopper Engagement with Interactive Digital Circular
Red Pepper and ECRS partner to provide grocers with an integrated solution to attract, engage, and convert shoppers to grow online and in-store sales
Discovery Commerce: Engaging customers at the top of your acquisition funnel
Most shoppers don't start their journey with a specific product in mind. Discovery commerce uses data-driven insights to inspire customers before they search, transforming passive browsing into active in-store visits and higher conversion rates.
Shifting Print Budget to Digital: Drive 30x More Store Visits
Transitioning just a fraction of your weekly print budget to digital display ads is a strategic move that significantly improves engagement and ROI. By leveraging geo-targeting and mobile optimization, retailers can reach shoppers exactly when and where they are ready to buy.