The Growth Knowledge Hub

Insights, research, and practical guidance on digital strategy, promotion, and performance.

Article Categories

Grocery Case Study: Driving 84% More Page Views via Digital Circulars

A global grocery retailer replaced static PDFs with interactive digital circulars to combat high bounce rates. By implementing gamification and localized marketing, they achieved an 84% increase in page views and significantly higher in-store conversion without being e-commerce enabled.

B2B Case Study: Driving 12.5X ROI via Digital Circulars

A large B2B supplier transformed static PDFs into shoppable digital circulars, generating $350,000 in attributed annual revenue by Year 2. The shift unlocked a 12.5X ROI, providing rich shopper analytics and a shorter path to purchase for their B2B audience.

Red Pepper User Statistics: 2021 in Review

Paper shortages, the cost of print and the effect on promotional content.

Join Our Newsletter