To transform their static PDF into a digitally optimized catalog, to increase brand awareness, turn it into a new revenue stream, and generate insights and analytics on those consuming their content.
Since converting their static PDF to a Red Pepper digital catalog, this retailer has seen drastic growth and improvement in the performance of their catalog.
Not only are they are now generating greater brand exposure and able to access rich insights and analytics they wouldn’t otherwise receive on how their readers are consuming their content, but their digital catalog has now become a successful and significant revenue stream. From generating $0 in attributed revenue at the time we commenced work, to generating $250,000 in year 1, and $350,000 in year 2.
With a small investment made to transform their static PDF to a digital catalog, the sales attributed to the digital catalog proved an ROI of 12.5X for year 2.
As well as providing an additional revenue stream, the transformation of their catalog resulted in a number of positive effects on their business:
- Consumers received a better user experience
- The catalog is now shoppable, linked to their ecommerce, creating a shorter path to purchase
- New insight into customer demographics & regions of conversions
- Ability to attribute the success of marketing activity and spend – ROI