Then vs now.
Over the past 2 years, this large multinational grocery chain has developed their catalog solution with Red Pepper. Discovering and tapping into a large catalog audience online, this retailer realised the potential digital catalogs hold for their business and the value they offer.
This large multinational grocery chain has evolved their catalog over the past 2 years, utilizing and implementing new Red Pepper specific features in line with the product roadmap. This is including Amplifying their content to Facebook and embedding animations throughout their catalogs, which have not only improved customer experience, but also resulted in longer dwell times, increased page views and more intent clicks.
Being a non-ecommerce retailer, there was challenge in finding what features and functionality readers would benefit from and engage with, without being able to shop directly from the catalog. The user insights and analytics quickly identified these.