Clear insight into how promotions drive engagement, store visits, and sales.

Our Shopper Insights tool brings together performance data from Amplify and Interactive Digital Catalogs—giving business leaders a simple, week-to-week view of what’s working and where to focus next.

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Why Shopper Insights Matter

Promotions are at the center of retail and grocery marketing—but understanding their true impact is often difficult.

Shopper Insights helps teams move beyond surface-level metrics to understand how customers engage with promotions across digital touchpoints.

It connects promotion exposure to real shopper behavior—so decisions are guided by insight, not assumptions.

Promotion performance clarity

See which offers attract attention, drive engagement, and generate traction week to week.

Visibility into shopper behavior

Understand how customers browse, interact with, and navigate catalogs and promotions.

Connection to outcomes

Connect promotions to store visits and sales for a clearer view of impact.

Actionable insight for leaders

Digestible reporting designed for marketing, merchandising, and ecommerce teams.

Smarter decision-making

Use insight to refine promotions, prioritize products, and improve performance over time.

One Platform. Connected Insights.

Our Shopper Insights dashboard brings data together from across the Red Pepper ecosystem:

  • Amplify Advertising performance
  • Interactive Digital Catalog engagement
  • Shopper interaction across web and mobile

This creates a unified view of how promotions perform from discovery through action.

Built to Be Easy to Use

Your Shopper Insights dashboard is designed for speed, clarity, and action.

  • Intuitive dashboards focused on the metrics that actually matter.
  • Week-to-week visibility into promotion performance and trends.
  • End-to-end visibility across the customer journey. From media exposure to catalog engagement and store visits.
  • Export data into your BI tools when deeper analysis is needed.

Teams spend less time pulling reports — and more time acting on insight.

Discover what your catalog insights reveal.

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