Chicago, IL, and Toronto, ON — [September 25, 2025] — IGA USA, Inc. has announced a new Red Oval Partnership with Red Pepper Digital, a leading provider of digital marketing solutions for retailers. The partnership will give IGA’s network of independent grocery stores access to innovative digital circular and advertising platforms that help grocers reach shoppers more effectively and drive measurable sales growth.
As part of the partnership, Red Pepper Digital will offer IGA retailers two powerful tools:
- Digital Circular Platform — transforming traditional print circulars into interactive digital promotions delivered via websites, apps, and social media.
- Amplify Advertising Platform — a data-driven solution enabling grocers to run highly targeted campaigns across digital channels including display, video, and social.
These tools will allow IGA members to make stronger shopper connections online and on mobile with personalized promotions, while lowering marketing costs thanks to scalable digital campaigns. In addition, members will be able to tailor their campaigns to reflect their store’s unique promotions and community focus.
“Our IGA retailers have asked for more tools to help independent grocers thrive in today’s retail environment,” said IGA Vice President of Brand Development Michael La Kier. “Our partnership with Red Pepper Digital helps our members compete with larger chains by making advanced digital marketing accessible and effective.”
“Independent grocers are vital to the communities they serve,” said Red Pepper Digital Chief Commercial Officer Amit Bhalla. “Through this Red Oval Partnership, we’re excited to provide IGA retailers with technology that strengthens their shopper connections and drives sustainable growth.”
About IGA
The Independent Grocers Alliance (IGA) was founded in 1926, bringing together independent grocers across the United States to ensure that the trusted, family-owned local grocery store remained strong in the face of growing chain competition. IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of over $43 billion per year. The Alliance includes more than 7,500 stores globally, with operations in 46 of the United States and over 25 countries.
About Red Pepper Digital
Headquartered in Auckland, New Zealand, Red Pepper Digital helps retailers modernize promotions and advertising with digital-first solutions. Its platforms enable grocers to deliver targeted, engaging, and measurable marketing campaigns. Learn more at www.redpepperdigital.net.
