From Print Legacy to Digital Efficiency
Overview
Reimagining Discovery
A global leader in kitchen and bath products needed to modernize its product discovery experience. Their printed catalogs were costly, environmentally taxing, and limited in how effectively they were able to support both showroom and direct sales channels.
With multiple stakeholders involved in the purchase journey (from end consumers to contractors and installers) the company required a solution that could:
1. Align with sustainability initiatives by reducing reliance on print.
2. Improve the user experience for shoppers, sales reps, and specifiers
3. Support both in-store and remote consultations
4. Lower the cost of doing business (CODB)
Implementation
Digitally Deployed, Customer-Ready
The company implemented a Red Pepper interactive digital catalog platform to replace traditional print collateral. This platform enabled seamless browsing and searchability across product lines while still maintaining their branding and customization.
Sales enablement was more supported. The digital catalog became a support tool for guiding customers through product selection in-store and remotely. And the company’s ability to use metrics as a result of the digital catalog, unlocked a new capability to track engagement and understand the consumer behaviour even better.
Results
Data-Driven Growth & Customer Engagement
Within the first quarter of 2025, the digital catalog delivered significant engagement and operational gains. Check out some of the stats:
61%
lift in page views per session
34%
more time spend on publication
71%
page views per session
16x
product clicks
Conclusion
By digitizing its product catalog experience, the company not only advanced its sustainability goals but also enhanced the customer journey for key decision-makers. The platform has proven to be a valuable tool for showroom staff, sales reps, and buyers alike, contributing to reduced costs, improved sales support, and more informed customer decisions.
