From Print Legacy to Digital Efficiency
Overview
A Shifting Landscape
This manufacturer had a large print catalog consisting of thousands of pages. Their website hosted a digital copy of this catalog in the form of a static PDF, which was not ecommerce enabled or mobile friendly.
As a result, they faced some challenges:
Customers have to search the same product again on the company’s website to complete the purchase.
The existing catalog provided no insights on customer behaviour that could be used to deliver improved ROI for future campaigns.
Print and static catalogs are not in alignment with the evolving buyers habits.
With Red Pepper Digital they were able to transform their catalog into a interactive, shoppable experience resulting in increased ROI and brand engagement.
Implementation
Rethinking the Catalog: A Digital Shift
We transformed their existing, non-transactional catalog into a dynamic and interactive version, allowing customers to easily navigate and purchase items right off the catalog.
The interactive catalog directly tracks consumer behaviour and conversions. These insights further create opportunities to boost ROI for future campaigns and deliver incremental sales.
Results
Data-Driven Growth & Customer Engagement
Since converting their static PDF to a digital and shoppable version, this industrial B2B manufacturer has seen drastic growth and improvement in the performance of their catalog.
61%
lift in page views per session
71%
page views per session
34%
more time spend on publication
16x
product clicks
Customers now enjoy a seamless, modern buying journey — with less friction, more product discovery, and a smoother path to purchase.
Conclusion
Since launching their digital catalog, this industrial manufacturer saw a 16x increase in ROI.
With Red Pepper Digital, our client has unlocked capabilities that overall improve their customer journey, sales, and efficiency.
Talk to us, we’ll walk you through a free demo on how to get started.
